Create value-added
content that inspires
and sells.

To get your customers to buy your products or services, you must first give them the opportunity to trust you. That’s why:

Value-added content is the best way to increase your leads and sales in the online world.

Start creating trust in a strategic way today.

What are the advantages of content marketing?

As an entrepreneur you want more sales and profit.
This can be achieved in two ways:

1. More customers buy your products and services.

2. Existing customers buy more of your products and services.

For both ways, visibility and trust are needed, especially in the online world.

Content creates visibility! Because your target group finds you on YouTube, in podcasts, in blog articles or other content pieces.

Content creates trust! There is no better way to show what you are made of than through high quality content.

How online marketing works – for you!

The sales process in the online world works in 5 stages:

1. Awareness: First of all, the prospect needs to know that you exist.

2. Consideration: The prospect engages with your content and your offers.

3. Conversion: The prospect becomes a lead, for example by subscribing to your newsletter.

4. Sale: The lead becomes a customer by buying for the first time.

5. Upsale: The customer buys again – and again and again, if you set up this process with the right content!

Generate more and cheaper leads

To successfully master steps 1 – 3, so-called frontend content is necessary.
This can be, for example:

• Blog articles • Podcast episodes • YouTube videos • Interviews
• Facebook groups
• Instagram postings
• and much more

This is content that is freely available on the Internet, waiting to be found and consumed by your target group.

Many prospects will never become leads if you don't optimize your frontend content for that exact goal.

Generate higher and recurring revenues

To successfully master steps 4 and 5, so-called backend content is necessary.
This can be, for example:

This is content that is only available if the prospect has provided you with his email address.

Many leads will never become paying customers if you don't optimize your backend content for that exact goal.

• emails • ebooks
• webinars • video courses • and much more