What is backend content?

There are two main goals that are pursued with backend content:

• The lead should buy his first product or service
• The customer should buy further products and services

When a person from your target group entrusts you with the email, he becomes a lead. This is another step in the customer journey, because now you have the opportunity to deliver different and much more personalized content.

Again, we take a strategic approach to gradually develop this lead and turn it into a paying customer.

How to get people to buy from you

In concrete terms, this means for example:

The great thing about online marketing is that we can automatically collect information from the people who contact our company.

All this can be automated with professional content.
We will be happy to set this up for you.

If we sell 3 products A, B and C and one person signs up for a free checklist on the website for product B, then we automatically know that this person is most interested in the problem that is solved by this specific product.

Now, of course, we will send out more targeted information that matches that. Again and again we will present product B as the best and fastest solution and actively ask him to buy.

How to get people to buy from you again and again

We build the perfect strategy for you, so you never have to worry about new clients again!

In principle, the process now continues in the same way as with the first purchase. When the customer has bought product B, we know more about him again.

We send out automated value-added content that has been helpful for other customers who have purchased product B. We also offer another product that perfectly matches product B.

The special tools here can be freely chosen. For example, we can also work with discounts and contests.