Based on this information, we jointly select two to three channels for which we create a content marketing strategy to massively increase your reach and brand awareness.
What is frontend content?
Any content that you make freely available to everyone is frontend content.
You can compare frontend content to a storefront: The better you are positioned, the more people will notice your business and become a lead.
There are three things that matter here:
- Be where your target audience is.
- Be relevant to your target audience.
- Express what your company stands for.
We support you in all three areas.
Be where your target audience is
We take a strategic approach and first find out who your target audience is and where they spend most of their online-time. These channels can be:
- Your own website or articles on other websites
- Your own podcast or interviews on other podcasts
- YouTube or Vimeo videos
- Facebook channel and groups
- Instagram postings and stories
Be relevant to your target audience
Your audience will consume your content when you solve a specific problem for them. Everyone wants to achieve certain things, whether they know it or not.
If you help prospects to move forward for free, they will remember your brand positively and it is more likely that they convert to a lead.
Express what your company stands for
Use the power of the internet – and show your best side!
Because in the end, it’s not just your content that decides whether a prospect becomes a lead or even buys directly.
Above all, it’s about trust. Questions people will ask while they read your content:
- Can they really help me?
- What expertise and experience do they have?
- Who have they already helped to achieve what kind of success?
- What kind of people run the company?
- Do they have the same values as I do?
All these questions are already answered with free frontend content, if done right. This way you build trust and your prospects are happy to take the next step.
Are you? Then contact us!
Contact us